Growth &
innovation.

Base membership: kickoff to prioritize your market, positioning, and initial GTM questions; access to shared ecosystem perspectives; a scoped plan for the support you need. Subject to the written proposal.

• Market research. Understand customer needs, competing alternatives, and the market opportunity before deciding how to position the product.
• Category definition & product positioning. Define the problem you solve, who you serve, and why your approach deserves a distinct place in the market.
• Go-to-market support. Develop target segments, use cases, messaging, and an initial route to customers.
• Business development & partnerships. Identify relevant customers, distribution partners, and ecosystem relationships; support selected conversations.
• Fundraising preparation. Refine the company narrative, pitch materials, and investor targeting; consider relevant introductions where there is a fit.

Example: A customer and competitor landscape informing a positioning brief, GTM priorities, or a sharper investor story.

Choose the most important foundations for your stage. A broader expansion or ongoing commercial development program can be scoped through Growth.

Base membership: kickoff to prioritize commercial growth, partnerships, and expansion; access to shared ecosystem perspectives; a scoped plan for priority markets and workstreams. Subject to the written proposal.

• GTM strategy & market research. Assess new segments, buyer needs, competitive dynamics, and routes to market.
• Category & positioning development. Adapt the product story as the offering, customer base, and competitive landscape evolve.
• Business development & partnerships. Develop a partner agenda, prioritize target organizations, and support outreach and relationship development.
• Global expansion. Evaluate priority markets, localize the proposition, and identify potential routes to customers and partners.
• Fundraising readiness. Connect the growth plan to the investor narrative, supporting materials, and relevant investor conversations.

Example: A market-entry assessment, partner opportunity map, commercial playbook, or fundraising narrative tied to the next growth milestone.

For work beyond the initial foundations: agree the priority markets and commercial workstreams before the engagement begins.

Base membership: kickoff to frame your innovation challenge and startup partnership priorities; access to shared ecosystem perspectives; a scoped plan for research or co-creation. Subject to the written proposal.

• Innovation advisory. Translate AI, fintech, and market developments into business priorities and an actionable innovation agenda.
• Market research & startup landscapes. Understand emerging categories, competitive moves, and startups relevant to a defined business challenge.
• Startup sourcing & partner assessment. Identify and assess potential startup partners against business needs and agreed selection criteria.
• Co-creation programs. Shape startup collaboration, use-case development, and pilot programs around a business objective.
• Playbooks & capability development. Develop practical approaches to startup engagement, pilot evaluation, adoption, and scaling.

Example: A startup landscape, partner shortlist, innovation playbook, or co-creation program brief with pilot objectives and evaluation criteria.

Program design and advisory are scoped around your priorities. Dedicated research, pilot delivery, integration, and implementation are agreed as separate workstreams.

Base membership: kickoff to prioritize your market themes and portfolio questions; access to shared ecosystem perspectives; a scoped plan for research or portfolio support. Subject to the written proposal.

• Market research & investment themes. Explore emerging categories, market shifts, and questions relevant to your investment thesis.
• Startup landscape & founder connections. Identify companies and facilitate relevant founder conversations where there is mutual interest.
• Portfolio positioning & GTM support. Help selected portfolio teams sharpen their category, product story, and commercial priorities.
• Partnerships & cross-market perspectives. Explore ecosystem relationships and expansion questions relevant to the portfolio.

Example: A thematic market brief, startup landscape, or portfolio positioning and GTM review.

Agree the themes and portfolio priorities in scope. Bespoke diligence and hands-on portfolio execution require a separate scope.